As the name suggests, Corporate Identity is the identity by which a particular company is known in the market. This identity is usually remembered by people by company's trademark, logo, reputation, and branding.
Creation of Corporate Identity
Forming a corporate identity is like naming an individual and making him popular. This identity includes trademark, logo, colors, design, and so on. A corporate identity works as the face of the company. Hence, creation is the most crucial part.
Let us, for instance, study McDonald's identity. It is known by it's logo (the big M). Besides, the red and yellow shade represents the similar familiarity all around the world. Quite similar to this company, many others have successfully created and promoted their identities.
Without a specific identity, a company would be like a faceless person, making it quite difficult for people to recollect. An identity must be, therefore, a unique and creative formation. We, at Rikhav Infotech, understand the significance of a corporate identity and strive to create the best one in the industry.