Having
a brochure designed for your company should be a well thought
out and calculated process. We will educate you from the beginning
design process to the final printing. Our goal with all our
clients is to create a piece of collateral design that evokes
professionalism.
These following guidelines will be useful
for both project managers and us as we work together on your
brochure project. The list provides structure for the project.
Now the project manager can assign work for groups responsible
for writing copy and the graphic designer knows what type
of brochure needs to be designed and what needs to be done.
Content -
Take the time to write good content for the brochure. Better yet, have a copywriter write content. The brochure content should be written in relation to the purpose of the brochure. Are you promoting or offering special pricing on a product? If so, write content showing these special prices and include them on the cover and back of the brochure. Most often you can't control how the reader will receive your brochure, face up, face down or open. If you're mailing your brochure you can bet it's going to be face down in the mailbox because postal workers deliver mail with the label up so they can see what address to send it to. Getting your target market to read content is very difficult. Don't give them an opportunity to miss your most important message. If your message is both on the front and back of the brochure, you've increased the odds that your target market is going to see the special pricing you're offering.
Brochure Format -
Once the content is developed it becomes more clear what size brochure is necessary for the project. Developing content before the format of the brochure is decided upon eliminates the problem of choosing a brochure format that is either too big or too small for the amount of content you have.
Images -
Image and content should be discussed at the same time, for
two reasons. First, an image plays an important role in determining
the size of the brochure. Second, if a photo shoot is needed
it can be done at the same time as the copy writing. This
will save valuable project time.
Design -
If the company has a specific look and feel they are going for, provide samples for the graphic designer. This will also save valuable design time. The design of the brochure can be the fastest or slowest part of the brochure project. If the company doesn't have a specific design in mind, we will encourage project leaders to discuss design concepts and look at brochure samples to eliminate designs the company isn't interested in and find what concepts they are more receptive to.
To receive information on Rikhav Infotech services, simply contact us at info@rikhavinfotech.com |
Graphic Design
