| >> ONLINE ASSETS |
Online Reputation Management combines marketing and public relations with search engine marketing. Visibility and high rankings for good publicity are the ultimate goals, which will in turn push bad publicity down the search engine listings and out of public view. Statistics show that the general public rarely views more than two pages of search engine results for any search.
We, at Rikhav Infotech, with our Online Reputation Management services, ensure high rankings and indexing in the search engines for all positive associated web sites and corporate communications. The result is an increase in your overall positive web presence, which will help you own the top spots of the search engine rankings for your brand. Online Reputation Management enables you to protect and manage your reputation by becoming actively involved in the outcome of search engine results by creating online assets - assets that are owned and controlled by you. Some of the online assets that we can help you create are:
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You must ensure that your corporate site is fully search engine optimized and appears at the top of results lists for your name and your brand. If your organization has more than one brand site, the same attention should be given to all of your sites.
If there are other sites within your organization, such as micro sites and individual product sites, they should include an optimized page about the corporate site.
Encourage employee blogging. These blogs can be a medium to spread the positive word, which in turn, helps in recruitment.
Consider the benefits of developing corporate blogs if you do not already have them. Blogs can be aimed at supporting specific business functions such as marketing or customer service. Being a forward thinker within your industry will help your reputation to grow.
Publish all corporate communications on your website and also submit them to online wire services and other online industry publications. This may include press releases, articles, testimonials,
case studies, white papers, etc., and be sure these pages are optimized. If this information is not optimized in a searchfriendly way—it is not indexed or listed by the search engines.
Create an optimized presence on the biggest influencers of current times – Social Networking Sites. Sites like Facebook, Twitter, Orkut, Digg, etc., provide a perfect opportunity to spread and enhance the goodwill of the brand.
Look for 3rd party opportunities to include information about your company. These could include the
websites of your product retailers, parts suppliers, distributors, etc. Develop relationships with the various types of partner organizations and aim to get the latest information about your business on their site and optimize the same.
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